Alma Hoffmann is a bilingual designer, design educator, writer, letterer, artist, and photographer. She has a BA in Art
Education from the University of Puerto Rico and a MFA in Graphic Design from Iowa State University. Currently Alma teaches typography and various design classes at the University of South Alabama. Alma has won several awards and mentions for her client based design and artistic work. She also has written articles about the design and creative process, design thinking, and typography. Her book, Sketching as Design Thinking is scheduled for publication this Fall. She is also the editor for the Design section at Smashing Magazine, an online international magazine for designers and web developers based in Freiburg, Germany. On her free time, she enjoys a cup of coffee with her son, hanging out with her daughter, watching good shows with her husband, petting her dog Sunny, long walks, dancing, and ice cream.